Rustom Collection, Budget, Screen Count, Occupancy, and earnings report: Akshay Kumar had proved himself to be the next no. 1 superstar in Bollywood with Rustom Collection. The craze for Akshay and his films is repeatedly growing in the country. Currently, Aamir Khan who is no.2 in the list is not doing many films nowadays, and Undepictable King of Bollywood Salman Khan is underwriting the best time of the industry.
The last week was busy with the clash of two superhits Bollywood films. On the one side, there was Rustom by Akshay Kumar and on the opposing side Mohenjo Daro of Hrithik Roshan gives up a dense competition. The fight didn’t result well for either of the films. The pre-release buzz and overall occupancy were much better when it comes to Rustom collection rather than of opponents’.
The overall marketing and advertising campaign for pre-release were beginning more than a month ago. An important part of the marketing also includes getting a special screening of The Kapil Sharma Show. Results from multiplexes and PVRs were better for Rustom collection from the very beginning, as in comparison to Mohenjo Daro. Film was observed doing a great business in northern India territories. Rustom collection remained active in important cities like Delhi, Mumbai and Uttar Pradesh.
Rustom Collection
Domestic: 120 Crores
Worldwide: 150.30 Crores
Going to the wise state response, we observed that film Rustom was performing better in the northern as well as central India states. The initial reports came positive from Madhya Pradesh, Rajasthan, Delhi, Punjab and many other northern India cities. However, response for Mohenjo Daro was way better from Uttar Pradesh, Bihar, and Delhi. Metro cities remain on top with higher occupancy in comparison to the rural areas.
However, the film had sustained the domestic market and observed a benchmarking growth. Earning over 100 crores worldwide collections during the first four days long weekend was a great thing.
Among the 50 crore rupees budget of the film, 25 crores were utilized in production cost and other 15 crores went towards marketing and advertising costs thereof.
During the Second Day, Saturday, there was rain at various locations of India. Because of the rain, the film grows only 10%. The growth earlier expected was 30% at least on weekends. But 16.43 crores rupees figure on a subsequent day was quite fine.
Rustom collection was excellent during the whole week. The weekend earnings, however, remained a bonus over and above the actual earnings especially during the second week. The last film of Aki, Airlift had received the even better response.
The movie had successfully dominated many important markets in the industry. It remains to be the third film of Akshay Kumar to cross benchmark earnings of 100 crores in less than ten days. Rustom box office stands at ten-day total of 108 crore rupees from the domestic market. However, it was not able to cross higher ever grosser of the super star. ‘Rowdy Rathore’ still stands on number 1 to be the most popular film.
Overseas earnings remain to be cheesy topping over the overloaded pizza. Rustom collection from foreign market stands at 1.24 M$ (8.30) for the first day itself which is great. Another positive point should also be noted down, earnings from the overseas market was 23 crore rupees by the end of the first week. Total foreign earnings were 32.34 cr crore rupees.
The film was released on over more than 2300 screens throughout the country. Among the total screening, almost 1000 screens were from multiplexes and PVR and another 1300 screens were from single screens.
During its two week runtime, Rustom collection was successful in achieving a figure of 117 crore rupees, which is great. The movie is heading towards to cross 150 crores as lifetime earnings. It remains as the third grosser of superstar Akshay Kumar to join the 100-crore club. Rustom may cross Akshay’s highest grosser ever, Rowdy Rathore (124 crores) by the end of next week.
Rustom had proved itself as one of the most eligible film to be called a blockbuster of the year. During 17 days, the film had collected a total amount of 120 cr rupees. During the 3rd weekend, Rustom collection stands at 5 crore rupees, totalling the business from India to 151 crore rupees. Overseas collections throughout the world stands at 32.34 cr rupees.
Rustom collection remained stable in UAE-GCC as compared to any other Bollywood film. Film also added 3.77 million $ (25.40 cr) in 1st week and 4.8 million $ (34 cr) in 10-days in an overseas collection.