Trends that will Shape India’s E-Commerce in 2020


The Indian e-commerce market has noticed a remarkable growth since 2016 due to a number of activities such as acquisitions, the introduction of new brands and many others. The market is yet to grow even more in the coming years.

As per different resources, it has been estimated that there will be an upsurge of 20% – 25% in the growth of the e-commerce sector in India. This will be a result of a number of trends that the country will be noticing, in the upcoming time such as 2020.

Heavy Discounts

One of the major reasons of customers buying online is the discounts available on products. The online sites have been coming up with different festive seasons where they offer heavy discounts on different products. They also allow the use of different discounts coupons so that the customers can get a deep discount on the products they are buying. With the growing competition and entry of different new players in the market, the deep discount scheme will be highly trending in 2020. You can avail the fresh and latest coupon from leading coupon website CouponzGuru that provide coupon from leading online stores such as Myntra, Ajio, Amazon And many more.

Personalized Shopping

Current time is the age of personalized shopping. Different brands and business houses believe in placing advertisements based on the tastes of the customers. Hence, they target different customer groups with different promotional programs. Also, this has encouraged a number of customers to approach personalized shopping. Over the last few years, the craze for such personalized shopping has increased and reached a certain height. Now, this level is even increasing more and should see new levels by 2020 and beyond. On speaking to leading coupons aggregator CouponzGuru, they said – “Merchants are now focusing on acquiring new customers through initial discounts. Merchants are more keen on providing initial discounts for new users of their platform. For example, we noticed a 300% increase in new user transactions for Pharmeasy in last 1 year using new user coupon codes”

Renowned Sites Introducing Their Brands

As per the latest trend, a high number of renowned brands such as Amazon and Flipkart are coming up with their own brands for different products. These sites are known to sell products from different brands. But now you can also get home brands such as Solimo and Pinzon on Amazon and similarly Billion and many others in Flipkart and the list goes on.

Vernacular Content

The popularity of e-commerce has increased because people from all strata are now getting involved in such type of shopping. People who are not much informed in English are also taking part in shopping online. There has been noticed a number of times when such people end up shopping the wrong products or may make a wrong move due to the language barrier. Ultimately, such customers lose faith over that particular brand or site and do not visit it again.

Hence, there are a number of sites and brands today that are offering the customers the option of choosing language before browsing through the products or the site. The customers can browse through the site and the products in their own comfortable language.


The Increase of Voice Search

Conventionally, customers search the product type in the search bar of any site to get the products displayed in front. But what about people who are not much literate or are not able to type the item due to a certain reason? Voice search is the next best move that is taking over the e-commerce sector by storm.

The customers just do have to speak out the product name and the site can show up results that are needed. A few months back, a few sites also have introduced the scan and search option where the customers can scan a particular product to get items similar to it or related to it.

The Age of Niche Players

Though giant players such as Amazon and Flipkart are still ruling the market, yet there are also a number of niche players that have entered and have created space within such a short period of time. Players such as Big Basket and Nykaa deal within a certain section of the shopping products and they make sure to provide the best in that particular section. This has led to a number of customers to have a great amount of trust in them.

Going by the trend, it is quite obvious to say that more of such niche players will be seen in the market and they will be even flourishing at the same rate how the main players are.

Latest Payment Options

Payment solutions have been one of the major features of the online shopping sites. Customers can pay online through different options such as cards and internet banking. But now the payment solution has been made even more comfortable with the entry of UPI and wallet options. Options such as Amazon Pay not only help customers in shopping easily but also in other purposes such as mobile recharges, money transfer to other Amazon Pay user and so on.

The Subscription Trend

Today, almost all the big sites are following the trend of subscriptions. Such subscriptions offer a lot of benefits to the customers such as extra facilities, extra discounts, and better customer service. Also, this model has offered benefits to the players also such as better customer loyalty, great customer experience, and so on. The number of sites introducing the subscription plans is hence towards inclination rate by 2020.

India has already entered into the finest phases of online shopping and e-commerce. Online sites are doing really great with customers getting attracted to them quite fast. It has been mentioned by Jeff Bezos, The Chief of Amazon lately that Amazon is all set to invest about $1 billion in the Indian e-commerce market. Based on the growth of the Indian e-commerce, it is estimated that Amazon India will be able to export Indian products worth $10 billion globally by the year 2025.

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