The Indian entertainment industry is simply massive- there is no question about it. We have Bollywood which has given us some of the most amazing movies of all time. Our TV entertainment industry is also pretty powerful still even though streaming websites like Netflix are becoming more and more popular.
If you want to keep tabs on what’s going on in the entertainment industry in the country, then the following are 5 trends that you need to be aware of:
- Casino Games
Playing popular casino games like poker, roulette, etc. has been a problem in India for decades. This is because the central government and the government of most states don’t allow a legal practice of these games. However, the emergence of online casino games like online jackpots India has changed everything. This is because the government allows for casino games and sports betting games that are “skill-based”, and there are all kinds of interesting platforms on the Internet where you can play these games whenever you want, even on your smartphone!
- Streaming TV
High-speed Internet access has become more of a norm in India. As the users are able to stream videos on YouTube, Amazon Video, etc. on the fly, and also watch popular movies online, the popularity of traditional TV is declining quickly. In fact, in the recent past, the government had to get involved as the streaming giants like Netflix were airing new movies just 4 weeks after release which was hurting the collections. The Telugu Film Producers Council had then imposed a rule as per which these platforms can now release movies only after 8 weeks post-release.
YouTube is one of the oldest streaming platforms and is still on the top, thanks to its content creators. Today, creative geniuses across the country are providing quality and entertaining content to others via their channels in categories like traveling, gaming, gadget reviews, etc. For instance, GeekyRanjit is one of the most popular tech reviewers in India and has estimated earnings of up to 1.2 million USD!
Influencers are social media users who have a large number of fans and followers. In India, they are largely entertainers who publish funny cartoons, skits, memes, etc. on popular websites like Facebook and Twitter. Since they have a wide reach on these platforms, they charge big bucks for sharing promotional content for big and small businesses.
The following are some of the most popular influencers in India:
- Shivya Nath: She is a well-known travel blogger on Instagram and has over 62k bloggers at the time of writing. She has also been featured on popular platforms like TEDx, BBC, etc.
- Ayesha Billimoria: Ayesha is a fitness influencer and has been active on Instagram since she was 14. Her handle @fitgirl.India has over 40k followers and she uses the same to teach others how they can live healthier lives.
- Harsh Agarwal: If you spend a good part of your day on the Internet, then chances are that you have heard about shoutmeloud.com which is one of the most popular blogs in India. The founder Harsh Agarwal is also a top influencer on Instagram with over 11.5k followers.
There are many benefits of social influencer marketing which is why more and more social media users can be expected to jump on the bandwagon in the years to come.
- Stand-up Comedy
Stand-up comedy did a debut in India through The Great Indian Laughter Challenge. It was because of this show that the people came across a different form of comedic entertainment and learned about names like Raju Srivastava and Sunil Pal. However, we have come quite far in that area today.
Stand-up is now widely accepted and loved across the country as we have venues like Canvas Laugh Club where budding stand-ups can showcase their talent before different kinds of demographics. Many comedians also upload their videos online and earn revenue through advertisements and influencer marketing.
So, there you have it- some of the most interesting trends that are observed in the Indian entertainment industry today! Let us know which one are you most excited about in the comments section below.